Are you using Canva templates to simplify your marketing on social media?
If not, you are missing out! Templates can help you post more consistently and reach more of your ideal audience on Instagram, Facebook and co.
In this article I’m showing you ten ways you can leverage Canva templates for growing your social media accounts.
First, what are Canva Templates?
You can think of templates like a blueprint for your content. You download premade templates into your Canva account and the only thing you have to do is add your content, images and branding.
Templates will save you a ton of time, because you don’t have to create every post or story from scratch. On top, your content will look super professional and branded!
How you can use Canva Templates for your Social Media Marketing
Social media templates can be used in so many ways to grow your business – and pssst… not just on Instagram 🤫
Here are a few suggestion how you can apply templates in the wild:
Grow your Engagement
Everyone wants more engagement, right? The Instagram algorithm prefers posts that get a ton of engagement and shows them to more of your followers.
The good news: Many of our templates have been specially designed to boost your engagement and help you build a community. All you need to do is adapt the content prompts inside the designs to your niche. And taa-daa, engagement rate rising!
Hop on the Video Trend and Create Reels and TikToks
Video is such a huge trend right now and if you ask me (and many other experts), it will only grow bigger in 2022.
If you’re ready to hop on the Reels bandwaggon, our templates are perfect. They help you create covers to fit in your feed or even design Reels from start to finish in Canva (if you’re not so comfortable with dancing and pointing videos).
Build the Know-Like-Trust Factor
Especially if you are a coach or a service provider, you need a certain level of trust and liking from your audience, before they will buy from you. Luckily, social media is great to build the famous Know-Like-Trust factor.
Sharing consistent, high-quality, entertaining content (and branded, with the help of templates!) will help you build a connection to seemingly random people on Instagram.
Promote your Blog or Podcast
Do you have a blog, a podcast or a Youtube channel? You should talk about it on your social media platforms! Content repurposing is a great way to gain a broader reach.
Use Canva templates to turn your long-form blog, audio or video content into bite-sized pieces for Instagram or TikTok.
Position Yourself as an Expert in your Niche
To sell anything on social media, people first need to trust you are delivering what you’re promising. You need to show them that you are the expert in your topic. Canva templates are the perfect way to build your expert status.
Instead of posting just a photo, you can use our templates to create infographics, helpful carousel posts or mini training stories with tons of value.
Build a Community
Creating an audience and building a loyal community are the first things you want to do on social media. Without an audience, you won’t have anyone to sell to, right?
Canva Templates help you create more targeted content that will bring in the right people. Over time, branded templates will help you draw in more and more of your ideal followers and build an engaged community.
Promote and Sell your Offers
Of course, social media templates are also perfect to sell your offer or promote it during a launch.
In fact, if you create a sales campaign, you can use our templates in many ways: To show what’s inside your program, to introduce your products or services, to announce a discount or offer a bonus.
Start Collaborations or Become an Affiliate
Instagram has recently introduced their post collaboration feature. Apart from that, you can also use social media to go live together or do a story takeover.
Templates will help you show your brand to a new audience and look hyper professional. If you don’t have a product or service of yourself, you can also use templates to build a successful affiliate business on Instagram!
Repurpose your Content to Pinterest, Youtube, TikTok and Co!
Did you know you can easily use our Canva templates to create content for multiple platforms at once? In fact, content repurposing is the best trick since sliced bread (if you ask me 🍞). You can pick one template you like, add in your content and then distribute it to every platform you’re on. This can save you hours of your time!
To make it even easier, in our Template Membership we’ve got thousands of designs, for Instagram, but also Pinterest, Facebook and even TikTok.
Simplify your Social Media Marketing with the Template Membership
If you are convinced that Canva templates are the gamechanger for your social media endeavours, you will love our Template Membership!
You’ve seen Canva’s free templates (and, let’s be real, also the paid ones) all over the place on Instagram and want your brand to stand out from the rest. Right?
→ Discover more than 1,800+ unique and engaging Social Media Templates in our affordable Canva Template Membership: