This report is updated every week with the latest Instagram trends we’re seeing right now, from trending Reels and carousel formats to post ideas, design styles and content trends. And because not every viral trend makes sense for a business, we’ll also show you how you can actually use each one for your own content.
Social media and Instagram are set for some big changes in 2027. And if you’re creating content for your business, it’s worth knowing which trends are emerging now so you can stay ahead. I’ve been following the latest developments in content marketing and design, and I’m sharing my 4 biggest predictions for the year ahead.
Managing social media for multiple clients? We tested Pallyy to see if it really makes content planning, scheduling, and client approvals easier. Here’s what we loved, what you should know, and whether it’s worth the price!
What if the Instagram trends you keep trying simply aren’t made for your business? We’re breaking down the best and worst types of Instagram trends for small businesses, so you know which ones are worth using and which ones you can happily skip.
Reverse psychology content is popping up all over Instagram, from “reasons to unfollow me” to the rules creators refuse to follow. Here’s why these slightly unexpected formats work so well, and how to put your own spin on them for your business.
Looking for a better way to start your next Instagram carousel? Steal these 30 carousel hooks for opinion posts, personal stories, educational content and more, all designed to get people to stop, swipe and keep reading.
Carousels are having a serious moment on Instagram right now, and you definitely don’t need to make Reels to keep your content fresh. Here are 5 carousel trends I’m loving for fall 2026, plus ideas for putting your own spin on each one.
Want to catch Instagram trends before they’re everywhere? Here’s what to look out for, how we spot trends early, and an easy way to keep up without spending hours scrolling Instagram.
Should your business be jumping on social media trends? Here’s why trends can be great for reach, personality and fresh content, plus three simple rules for using them without letting them take over your strategy.
Not sure what your Instagram feed should look like right now? These 5 trending grid styles for 2026 will help you create a cohesive, on-brand feed (plus a free tool to preview your posts before you publish).
Valentine’s Day isn’t just for chocolates and flowers! It’s a perfect opportunity to connect with your audience. If you don’t know what to post on February 14th, take a look at these 27 creative content ideas (for posts, stories, reels and tiktoks!)
See how entrepreneurs in four totally different niches use our templates to create content fast, stay consistent, and actually enjoy showing up online. These real member stories will help you spot what could work for your business, too.
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