I didn’t post on Instagram for almost two years, and even now, it feels a little strange to admit that out loud — especially since my business is built around content.
I’ve created thousands of Canva templates, content calendars, and planning tools to help other women show up online with ease. So you’d think I’d have it all figured out. But I didn’t.
It wasn’t that I didn’t have ideas or content. I had folders full of it. But every time I opened Instagram, I just didn’t feel like posting. I wasn’t excited, I wasn’t in the mood, and over time, it turned into this quiet pressure that made me avoid it altogether.
At first, I kept telling myself I just needed a break. But that break turned into weeks, then months, and eventually over a year of silence. And even though I wasn’t active, the mental weight of not showing up was always there.
I know I’m not the only one who’s felt that. So I want to talk about what I’ve learned — not just from my own experience, but from hearing the same thing from so many others in my community.
Why Does Social Media Feel so Overwhelming?
There’s not one single reason, but there are a few that come up over and over again when I talk to other small business owners.
Reason #1: We spend more time consuming than we do creating
You open the app to post something quickly, and suddenly you’re twenty minutes into watching cat reels, scrolling through carousels, and saving marketing tips you probably won’t look at again.
And in that short time, it’s so easy to fall into comparison mode. Seeing what everyone else is doing and wondering if you’re doing enough.
Even when you have something to say, your own content can start to feel small next to everyone else’s.
And when that comparison sneaks in, it’s hard to feel confident or motivated to share what you actually planned to post.
Reason #2: Creating content without a plan makes everything harder
I used to think that posting “when I had time” or “when I felt inspired” would give me more freedom. But in reality, it just added more pressure.
The truth is: Inspiration usually doesn’t strike in between client calls, errands, and admin tasks.
Trying to come up with something thoughtful on the spot, while juggling everything else in your business, is exhausting.
Most days, I just didn’t have the headspace to be creative — and instead of helping me feel more flexible, creating on the fly just led to more guilt and procrastination.
➡️ The only thing that helped me shift out of that was planning ahead and batching.
Sitting down once to create a week or two of content, and then letting it run without overthinking it every day. It gave me a rhythm again, and that made all the difference.
Reason #3: We tie our worth to the numbers, even if we don’t want to
It’s easy to say “don’t look at the likes” or “don’t worry about the algorithm,” but when you care about your business and put real effort into your content, of course you care if people see it.
You post something that feels meaningful to you, and if it doesn’t perform the way you hoped, it’s hard not to feel discouraged. Especially when your brand is so closely tied to who you are and what you’ve built.
For solo business owners, the numbers often feel personal. And that makes it really difficult to stay motivated when growth feels slow or engagement drops for no clear reason.
What I’m doing differently now
So, is there a solution to this porblem?
I don’t know for certain, but here is how I’m approaching social media now:
I’m not trying to be everywhere. I’m not chasing trends. I’m not forcing myself to show up daily just for the sake of it.
Instead, I’m focusing on creating content with intention, not pressure.
I plan ahead. I batch when I have the energy. I use tools and templates to take the weight off.
And most importantly, I remind myself that social media is just one part of my business (not the proof of whether I’m doing well or not).
The goal isn’t to go viral or impress the algorithm. It’s to connect with the people who actually need what I offer.
To build trust, share stories, and show up in a way that feels good.
What You Can Do If Social Media Feels Overwhelming
If you’ve been feeling like content is just one more thing on your plate or if you’re caught in that same cycle of “I should post something” but never actually do… I get it.
You’re not lazy. You’re not doing it wrong. You probably just need a better system that works with your life, not against it.
That’s exactly what the Template Membership is for. You get ready-to-use Canva templates, planning tools, content calendars, and monthly themes that make it easier to stay consistent — without spending hours figuring it all out alone.
It’s not about being perfect. It’s about making content manageable again.
→ Explore the Template Membership here
