You’re selling amazing products — but when it comes to Instagram, you’re stuck?
Are you wondering: What should you post to catch people’s attention and make them actually buy? If you feel like you’re constantly scrambling for ideas, you’re not alone.
The good news: We’ve got you covered.
Here are 10 easy-to-use Instagram template ideas specifically designed for product-based businesses. They’ll help you create content that gets noticed, boosts engagement, and most importantly — drives sales.
1. Memes
Who doesn’t love a good meme?!
Memes instantly grab attention and make your brand feel relatable and fun. They’re the posts people love to share, which boosts your reach without extra effort.
✅ Use memes to turn casual followers into loyal fans who keep coming back to see what’s next.
2. Infographics
People love visuals that explain things quickly and clearly. If you’ve got a product that needs a little explaining, they are perfect for you.
You could: Highlight product features, show how something works, or educate customers on why they need your product.
✅ Bonus: They position you as an expert, building trust and boosting conversions.
3. Flash Sale Templates
Want quick sales or to clear out stock?
Flash sale graphics catch your audience’s eye and create urgency. They’re perfect for limited-time promotions, making your followers stop scrolling and start shopping, right now.
4. Customer Reviews
Sharing customer reviews is one of the easiest ways to boost trust and credibility.
People want proof that your products actually work, and testimonials provide exactly that. Turn those rave reviews into sales-generating posts that build serious FOMO.
5. Notes & Reminder
Simple graphics like notes or reminders make your followers feel included and informed.
They’re perfect for updates like new product arrivals, restock alerts, or shipping deadlines. These little nudges gently remind your audience to take action without feeling pushy.
✅ Tip: Use a notification graphic to share an important reminder about your products.
6. Seasonal Content (Valentine’s Day, Summer, Halloween, …)
What do you post on holidays?
Seasonal templates keep your brand fresh, relevant, and on-trend. By aligning your products with holidays, events, or seasonal themes, you’re giving followers a timely reason to engage and shop.
✅ Plus, it’s an easy way to stay top-of-mind all year round.
7. Personal Brand Content
People want to buy from someone they trust — not just a faceless company.
With personal branding templates, you can share your story, behind-the-scenes moments, or even fun facts about yourself.
✅ The result? Stronger connections, genuine engagement, and a loyal customer base.
8. Quotes
Quotes are the type of feel-good content that inspires, motivates, or entertains your audience.
They’re highly shareable and easy to consume, making them perfect filler posts to boost engagement and visibility.
✅ Did you know? When followers relate to your content, they’re more likely to become customers.
9. FAQ
FAQ templates proactively answer common customer questions or objections before they become roadblocks to purchase.
They’re ideal for breaking down product details, shipping policies, or common misconceptions. Clearing up these doubts makes it easier for followers to click “buy”.
10. Engagement Boosters
Boost interaction by posting polls, quizzes, or this-or-that templates that encourage followers to actively participate!
Interactive posts create stronger relationships and help your brand stay visible in your followers’ feeds.
✅ Plus, higher engagement means your audience is more likely to buy when they’re ready.
Are you ready now to finally stop wondering what to post on Instagram?
All these templates (and hundreds more!) are waiting for you inside our Template Membership — the ultimate resource for product-based entrepreneurs who feel stuck on Instagram.
If you’re tired of guessing what content works or disappointed by the lack of sales from your posts, the membership was made exactly for you. It’s packed with templates designed specifically to help your products get noticed, boost engagement, and drive real results (a.k.a. more sales!).
Come join us and start posting confidently — and easily — today.
