Let’s Get on Video: 5 Instagram Reels Ideas and Trends for 2023

Reels are here to stay on Instagram, that’s for sure.

Unless you’ve been living under a rock for the past few months, you’ll have noticed how Instagram is actively pushing the entertaining short videos.

Can you still grow without posting Reels? For sure. But it’s getting more difficult.

Reels are one of the most important formats if you want to build an audience and increase your engagement on Instagram in 2023.

Still, it can be hard to come up with cool ideas for your reels and not miss out on the latest trends.

That’s why this article will give you a quick overview of what you can definitely post this year!

From the latest trends to Reels without showing your face, there’s something for every business and certainly for yours, too.

Quote Reels

I’m all ears about trends that can be created with a few clicks in Canva and don’t require to film myself dancing and pointing.

Let’s be real, Canva templates can help you create viral Reels in minutes – and they are particularly helpful for Quote Reels!

Quotes, the ever so popular content format for grid posts, is coming over to Reels in 2023. Since normal posts are getting less and less attention from the algorithm, it’s the logical consequence that we’re animating our quotes.

Whether it’s motivational, fun or relatable quotes, we’ll find them on Reels this year.

How to hop on this Reels trend: Pick a quote you’d love to share, create an animated reel in Canva and off you go. This one’s really easy to make and can be a great way to produce wide-reaching content if you don’t know what to post.

Reels trends, TikTok challenges and trending sounds are everywhere on Instagram. It feels like hundreds of new trends pop up every day.

You don’t have to jump on every bandwagon, and many trends won’t feel like a good fit for your business at all.

Still, it can be worth keeping an eye on the latest trends and getting inspired by them.

Who knows, maybe you’ll land the next viral hit?

How to hop on this Reels Trend: Make it a habit to scroll through the Reels feed once a week (or more often if you have the time). Keep an eye out for trends that might fit your business and take notes about how you could implement them.

Extra Tip: I love going through Later’s weekly Reels trend round-up to source ideas.


Do you have a product that needs a bit of explanation? Got a launch coming up and you want to show all the features of your new program? Or you want to build your expertise with a tutorial?

Put it in a reel!

Step-by-step tutorials are especially popular and help you make sure your reel is watched all the way to the end.

Plus, you can easily create these Reels with Canva.

How to hop on this Reels Trend: Either create your tutorial reel completely in Canva or use the Mockup story effect directly in Instagram. Both ways let you add your video or screencast to a smartphone frame to add the tutorial-style design.

Memes + Tweet Reels

Everyone likes a good meme, right? Our Memes Templates for Canva are among the best-selling in our shop, so we certainly do!

Same as with quotes, it’s only logical that in 2023 we’ll see memes from our favorite TV shows and funny tweets on Reels as well.

Benefits? They are relatable, easy to create, fit most niches and can quickly go viral.

How to hop on this Reels Trend: Get on Giphy and look out for memes and GIFs from TV shows or find tweets your audience knows and understands. Then think about how you can use them to describe a common problem or struggle in your niche. Put trending audio on it, and your meme reel is ready to go.

Isn’t it the coolest trend to create your own trends?

When you add your own trending sound on Instagram, your Reel can quickly go viral.

You could use your own audio to record a tutorial or add in licensed background music that’s not available to you on Instagram otherwise.

If you can get your audio to be used by others, it will also increase your chances of growing your account in the long run.

How to hop on this Reels Trend: When filming and adding your Reel to Instagram, all you need to do is click “Original Audio” and name your audio. Check out this post for a step-by-step tutorial.

If you aren’t into dancing and pointing or if you want to discover a quicker way to create your Reels, you need to look into Canva Templates!

Our Template Membership gives you access to over 2,000 Templates, ready-to-use.

Including multiple templates packs with Reels Templates, Covers and Reels Frames!

β†’ Discover more than 2,000+ unique and engaging Social Media Templates πŸ‘‡πŸ‘‡πŸ‘‡

Canva Template Membership for Social Media Templates for Instagram, Facebook, Pinterest, TikTok and more
Do you want more Canva Templates to level up your social media content? Check out the Template Membership!

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